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KEA Turns Cushions and Throws into Halloween Jump-Scare Shields

IKEA Turns Cushions and Throws into Halloween Jump-Scare Shields

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IKEA's "Halloween Essentials" campaign by INGO rebrands cushions, throws, and blankets as horror movie protectors, launching OOH, print, and social…

Bvlgari’s “Icons of the Moon” Reimagines Ramadan in Art and Light

Bvlgari’s “Icons of the Moon” Reimagines Ramadan in Art and Light

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Bvlgari launches “Icons of the Moon” Ramadan campaign, partnering with female Middle Eastern artists to translate lunar symbolism into sculpture,…

Lays Forno Matches Reformer Pilates Health in Hilarious New Ad

Lays Forno Matches Reformer Pilates Health in Hilarious New Ad

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PepsiCo's Lays Forno launches a comedic campaign claiming its baked chips are 'as healthy as reformer Pilates,' targeting Saudi and…

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Marketing

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Yalla BB second-hand fashion app UAE

Yalla BB App Revolutionizes UAE Second-Hand Fashion Resale

Latest NewsMarketing

Dubai startup Yalla BB has unveiled a mobile app streamlining second-hand fashion resale in the UAE, tackling fragmented listings, trust…

Lulu Xpress Al Khawaneej Mall

Lulu Xpress Debuts at Dubai’s Al Khawaneej Endowment Mall

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Lulu Group has inaugurated a new Lulu Xpress store at Al Khawaneej Endowment Mall in Dubai's Al Khawaneej-2 district, developed…

Jack Jones Dubai retail debut denim

Jack & Jones Debuts Standalone Stores with Denim Focus in UAE

Marketing

Jack & Jones opens first UAE standalone shops in Abu Dhabi and Sharjah, centering denim lines and casual menswear to…

HONOR Ramadan Majlis community

HONOR Majlis Captures Ramadan’s Spirit of Connection

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HONOR hosts intimate suhoor Majlis at Palm Garden, uniting partners and media for storytelling, music, and reflection to embody Ramadan's…

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Events
Riyadh, Saudi Arabia

Global Games Show 2026

Global Games Show Riyadh 2026 is organized by VAP Group, a leading consulting firm in blockchain, AI, Web3, and gaming…